Empowering Organizations to Thrive
Strategy.
Communication.
Improve.
About Touchpoints
Our Mission
We simplify benefits so employees make better choices and companies achieve better outcomes.
Every day, we show up with care, clarity, and a commitment to real people—not just policies. We remove confusion, replace it with confidence, and make benefits easier to understand, appreciate, and use.Our Vision
We see a world where benefits work for everyone.
A future where benefits are no longer a burden—but a bridge. A bridge to smarter choices, stronger families, and healthier companies. A bridge to employees who feel confident, cared for, and equipped. And a bridge to organizations that see real returns—lower costs, better performance, and teams that stay and thrive.
Our Values
- Service-First Mindset: We lead with empathy and clarity, ensuring every interaction makes life easier for HR leaders, employees, and benefits advisors.
- Trust & Clarity: We cut through the noise to deliver straightforward, actionable information that builds confidence.
- People Over Process: From Jack’s story to every client conversation, we keep humanity at the center of our work.
- Results That Matter: We focus on real-world outcomes—better health, lower costs, and proven engagement.
- Partnership, Not Just Product: We walk alongside our clients, guiding them from strategy to long-term success.
Our History
Touchpoints was founded in 2009 by consultants with a combined 60 plus years of HR, employee benefits communication, organizational development, and change management experience.
We help our clients take complex ideas, messages, and programs, and make them simple and easy to understand. We deliver year-round, sustainable, targeted, results-oriented communication to:
We minimize the noise, cut through the clutter, and get people’s attention. We know what works—and quite frankly, we know what doesn’t.
We Believe
Employees who understand and value their benefits take greater responsibility for their health, make wiser benefit decisions, advocate for their company, and help employers attract and retain top talent, while benefit advisory firms play a crucial role in crafting and sustaining impactful benefits programs.
Companies Served: Trusted by organizations of all sizes to deliver impactful communication strategies.
Employees Educated: Empowering individuals to understand and optimize their benefits effectively.
Saved: Helping employers achieve significant cost reductions through smarter benefits utilization & communication.
How We Help
We know HR teams are stretched thin. That’s why we’ve designed a partnership that removes the burden of benefits communication from your plate—without losing the personal touch.
Discovery & Strategy:
We start by learning your goals and challenges, then create a custom 12-month COMS Blueprint.
Multi-Channel Communication:
Through our LinQed Online platform, we deliver your message via email, SMS, push notifications, Teams, and more.
Employee-Centered Messaging:
We translate complex benefits information into clear, relatable language that connects with your people.
Measurable ROI:
We track engagement, benefits utilization, cost savings, and retention—so leadership sees the value HR brings.
Why It Works
Because benefits should work for everyone—not just the people who designed them. When employees understand and value their benefits:
- They make better health and financial decisions.
- They’re more engaged and loyal to your company.
- Your business sees measurable gains in performance and cost savings.
And when HR leaders partner with Touchpoints, they don’t just get a product—they get a trusted guide.
Let’s make benefits work for everyone.
Schedule a Demo to see how Touchpoints and LinQed Online can simplify your communication, engage your workforce, and deliver results that matter.
Count on us for expertise, resources, and caring service to exceed expectations.
Chip Abernathy
President
Chip Abernathy leads TouchPoints with a hands-on approach, creating effective communication strategies and building lasting partnerships with employers and benefits advisors. With decades of experience, including work with high-profile clients like Nokia and Sysco Foods, he’s committed to helping employees better understand and utilize their benefits. A Texas A&M graduate, Chip is active in his church, community, and enjoys time with his wife, three children, and cheering on Texas Aggie football.
Kate Moehnke
Senior Communication Strategist
Kate has a gift for transforming complex ideas into clear, actionable employee communications that drive behavior change. She leads projects from strategy to production, ensuring every detail aligns with client goals. A Texas A&M communications graduate and member of the International Association of Business Communicators, Kate is passionate about helping employees improve their well-being while strengthening their employers’ benefits plans. Outside of work, she enjoys running and spending time with her husband and two children.
Shantell Sullivan
Senior Account Manager
Shantell is passionate about getting it right the first time and keeping it right, ensuring flawless execution of every Portal and PocketPal. Employers trust her to deliver seamless results, and benefit advisor partners rely on her attention to detail. Since joining Touchpoints in 2018, Shantell has used her extensive experience in medical, human resources, and customer service to expertly manage client projects. Outside of work, she enjoys spontaneous road trips and traveling with her family. A Certified Notary Signing Agent and budding photographer, Shantell captures beautiful moments of friends and family through her lens.
Jaqcue Abernathy
Director of Strategy
Jacque combines strategic thinking with an obsession for getting it right every time, delivering communication strategies that exceed expectations. With over 16 years of experience, she specializes in simplifying complex benefit programs into engaging, easy-to-understand messaging. A Texas A&M psychology graduate and founder of WayPoint, Jacque has consulted globally, including managing a communication practice in Sydney, Australia. In her free time, she enjoys riding her Peloton, cooking for her family, and dreaming of days spent by the lake.
Reviews from Partnered Businesses
Chip and his staff have been instrumental in upping our game! Chip and his staff take the time to listen to our needs and offer terrific advice and strategies. They get our […]
Working with Touchpoints has allowed us to bring a really impressive and unique solution to solve benefits communication for our clients. I think our clients see us as being able to deliver […]
Working with Chip and the Touchpoints team has transformed our agency’s reputation, positioning us as true consultative partners. Their seamless integration into our team ensures a client-centric focus that strengthens relationships and […]
Our clients love the Touchpoints technology. It is an easy to navigate benefit solution site where employees can view all of their plan information in one place.
