The Talent War is Real
If you’re an HR leader or benefits advisor, you know how fierce the competition for talent has become. Skilled employees have more choices than ever—and benefits can be the deciding factor.
The problem? Even the best benefits packages often fail to retain people because employees don’t fully understand or use them. That lack of engagement leads to:
- Losing top talent to competitors
- Low participation in programs you’ve invested in
- High turnover costs that drain budgets and productivity
What Happens When Employees Truly Value Their Benefits
When employees understand and appreciate what’s offered, everything changes:
- Your employer brand strengthens — top candidates see you as an organization that invests in its people.
- Loyalty grows — employees stay because they feel cared for and equipped to succeed.
- Retention costs drop — you save money, protect institutional knowledge, and keep teams strong.
A Client Success Story
A large corporate client came to us frustrated—they were losing their best people to competitors with “better” benefits. In reality, their benefits were competitive… their employees just didn’t know it.
With Touchpoints’ COMS Blueprint and LinQed Online platform, we launched a 12-month, multi-channel communication plan that:
- Boosted wellness program participation by 50% in the first year
- Increased preventive care visits, lowering claims
- Drove high usage of cost-saving tools, saving hundreds of thousands
- Significantly reduced turnover, with exit interviews citing better benefits understanding as a reason for staying
The Retention Communication Quadrant
We’ve found that keeping top talent comes down to four essentials:
- Awareness – Employees know what’s available
- Understanding – They see how it applies to them personally
- Engagement – They consistently use their benefits
- Advocacy – They recommend your company as a great place to work
When all four are in place, employees become loyal advocates—not just staff.
The Big Myth
Myth: “We just need to offer better benefits to keep people.”
Truth: Even the best benefits won’t help if employees don’t understand or use them. Communication is the bridge between what you offer and the value employees actually experience.
The Next Step
Attracting and keeping top talent isn’t just about the size of your benefits package—it’s about how well your people understand and use it.
Touchpoints helps organizations turn benefits confusion into clarity, disengagement into loyalty, and turnover into retention.
Schedule Your Demo today to see how the COMS Blueprint and LinQed Online can make your benefits your strongest competitive advantage.
