Why HR Struggles to Show ROI
HR teams know the value of employee engagement and benefits programs—but proving it to leadership isn’t always easy. Without measurable outcomes, HR can be seen as a cost center instead of a strategic driver.
Three common challenges:
- Lack of measurable data — program impact isn’t tracked effectively
- Disconnected initiatives — benefits and engagement efforts feel isolated
- Short-term focus — leadership looks for quick wins instead of long-term gains
What Happens When You Measure the Right Things
When HR connects benefits communication to measurable business results, leadership sees the impact:
- Lower costs from reduced claims and higher use of cost-saving programs
- Higher retention with employees who feel valued and supported
- Improved performance from a healthier, more engaged workforce
A Client Success Story
A large employer came to us frustrated that leadership didn’t fully understand the value of their HR programs.
We introduced the COMS Blueprint with LinQed Online, ensuring benefits communication was consistent, multi-channel, and data-driven. Every campaign was tracked—from open rates to participation to cost impact.
Within the first year:
- Preventive care participation rose 38%
- High-cost claims dropped 15%
- Employee turnover decreased by 12%
- The company saved over $2.5M in healthcare costs
- Leadership began funding expanded wellness initiatives, citing “clear ROI”
The HR ROI Quadrant
We help HR prove value using four critical pillars:
- Define – Set clear goals and success metrics
- Communicate – Keep benefits and programs top-of-mind year-round
- Measure – Track participation, engagement, and cost savings
- Report – Show leadership the results in clear, business-focused terms
When all four work together, HR becomes a measurable growth driver, not just a support function.
The Big Myth
Myth: “HR value can’t be quantified.”
Truth: With the right communication and tracking, HR’s impact is as measurable as sales or operations.
The Next Step
HR deserves a seat at the table—and the numbers to back it up. Touchpoints gives you the tools, strategy, and data to prove your value and secure long-term support.
Schedule Your Demo to see how the COMS Blueprint and LinQed Online help HR demonstrate real, measurable ROI.
