Employee benefits are one of the most powerful tools companies have to attract talent, boost engagement, and control costs. But too often, the true value of those benefits is lost in a maze of disconnected messages, underused tools, and a lack of clear strategy.
At Touchpoints, we believe the solution is simple: combine strategy, technology, and communication into a single, intentional path. That’s why we built our 3-Step Path to Success—a proven framework that helps HR leaders turn benefits into measurable business outcomes.
Step 1: Discovery & Strategy
Every successful journey starts with clarity. We begin with a collaborative session to uncover your business goals, current communication gaps, and employee benefits landscape. From there, we craft a 12-month COMS Blueprint, a roadmap that aligns your communication strategy with your organization’s priorities.
This ensures HR leaders have a clear plan to reach employees in ways that matter, while creating visibility for underused tools and cost-saving programs.
Step 2: Year-Round, Multi-Channel Communication
Communication shouldn’t be one-and-done. Employees need timely reminders, accessible tools, and messaging that meets them where they are.
With Linqed Online, our digital platform, we unify your communication across channels—email, text, push notifications, Microsoft Teams, and more. The result? Every employee receives consistent, coordinated updates, no matter their preferred channel.
This eliminates communication silos and ensures no critical message slips through the cracks.
Step 3: Engagement & Measurable Outcomes
The best communication doesn’t just inform—it engages. We design personalized, bite-sized content that helps employees actually understand and use their benefits.
From preventive care reminders to financial wellness tools, our messaging is designed to drive real participation in programs that improve employee wellbeing while reducing company costs.
And because you need to show results, we provide analytics that demonstrate ROI, making it easier to prove the impact of benefits investments to leadership.
Your Path Forward
Employee benefits should never be seen as a cost center—they’re a business advantage waiting to be unlocked. With our 3-Step Path to Success, HR leaders gain the strategy, tools, and proof they need to elevate benefits communication from a routine task into a measurable business driver.