The ROI is already proven

When people use their benefits,the savings follow.

Year-round benefits communication isn't a cost line — it's a multiplier on the benefits you already offer. One redirected ER visit, one early diagnosis, one engaged employee — each one shows up in lower claims. Here's the proof, with the data behind every number.

The cost of the gap

The communication gap is quietly draining your plan

30%+

of total compensation goes to benefits — yet most employees don't use what they already have.

$4.4B

wasted every year on avoidable ER visits for conditions that belong in urgent care.

50–75%

higher treatment costs when cancers & chronic conditions are caught late instead of early.

Every one of those dollars is a number you can move — not with more benefits, but with better communication.

Sources: U.S. BLS (ECEC) 2025; Health Affairs (avoidable ER); LinQed clinical ROI analysis drawing on KFF & Nomi Health.

The proof gap

From "did we send it" to "did it change behavior"

The field is shifting — and most teams can't prove the difference.

70%

of teams still track only opens and clicks.

12%

connect their communications to real business outcomes.

Touchpoints gives you the proof the other 88% can't show.

Source: ContactMonkey & Gallagher, 2026 State of Internal Communications.

The ROI is already proven

A few of the outcomes communication drives

Each of these is a real, sourced result — and just a few of the many outcomes better communication moves. Tap any number to see the data behind it.

10X
lower cost — ER vs. urgent care
View data
$262K
saved — cancer caught Stage I vs. IV
View data
$48K
saved — diabetics kept engaged
View data
$3.27:$1
wellness ROI per $1 invested
View data
24→80%
wellness participation lift
View data

10X lower cost — ER redirected to urgent care

A single emergency-room visit costs roughly ten times the same care delivered at urgent care.

ER visit
$1,000–$2,500
Urgent care
~$150–$250

30–50% of ER visits could be safely handled at urgent care. Redirect them and you save $1,000–$2,500 every time.

Source: Health Affairs avoidable-ER utilization analysis.

$262K saved — cancer caught at Stage I vs. Stage IV

Early detection is the single biggest lever in a health plan. Breast cancer treatment cost by stage:

Stage I
~$21K
Stage IV
~$284K

Communication that drives screening can move a diagnosis up a stage — saving roughly $262K per case.

Source: KFF 4-year median treatment cost by stage.

$48K saved — diabetics kept engaged vs. complications

Keeping a diabetic employee engaged in their care costs a fraction of treating complications.

Engaged / managed
~$20K
With complications
~$68K

Sustained engagement saves about $48K per case — and one chronic-condition population can hold dozens of them.

Source: Nomi Health employer claims analysis.

$3.27 returned for every $1 invested

The benchmark wellness-program ROI from Johnson & Johnson's decade-long study — proven at scale.

$1 invested
$1
Medical savings
$3.27

Johnson & Johnson's decade-long employee engagement program returned $3.27 in medical cost savings for every $1 invested in wellness — about $250M saved over the period.

Source: Harvard Business Review / Johnson & Johnson.

24% → 80% wellness participation

What coordinated, year-round communication did to participation at a Tennessee school district.

Before
24%
After
80%

More than 3X participation — driven by communication, not by changing a single benefit.

Source: Touchpoints client program, TN school district.

These are just a few of the outcomes better communication moves — each one driven by employees finally understanding and using the benefits they already have.

The economics

Protect your second-largest investment

After payroll, benefits are the biggest investment you make in your people — 30%+ of total compensation. Year-round communication is what turns that investment into better choices, lower claims, and healthier employees.

Source: U.S. BLS (ECEC) 2025 — benefits ≈ 30% of total compensation.

For employers & HR

Turn cost into proof

Take this ROI to your CFO and turn benefits communication from a cost into proof of HR's impact.

For brokers & firms

Win every renewal

Carry this story into every renewal — the measurable value that makes your firm harder to fire.

See the numbers run for your group.

Every group is different. Schedule a demo and we'll build your specific ROI model — or start with the 3-minute scorecard to see where you stand.