Insights & strategies

Read the thinkingbehind the results.

Practical strategy on benefits communication, HR ROI, utilization, and engagement — the ideas that move plans from "we sent it" to "it changed behavior."

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August 28, 2026 · 8 min read

AI in Benefits Communication: What Actually Works in 2026

Plain-language drafts, real personalization, and closed-library Q&A — not a chatbot that guesses coverage.

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Pitfalls

August 27, 2026 · 9 min read

7 Benefits Communication Mistakes That Cost Employers Money

The recurring failures we see in audits — and what each one costs when left alone.

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Audience

August 26, 2026 · 8 min read

Communicating Benefits to a Multigenerational Workforce

Four generations, one benefits plan — segment by life stage, not birth year.

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Onboarding

August 24, 2026 · 9 min read

New Hire Benefits Communication: A 90-Day Onboarding Plan

Why day-one benefits dumps fail — and the sequence that actually builds understanding.

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Life Events

August 23, 2026 · 7 min read

Life Event Benefits Communication: What to Send When Life Changes

Marriage, a new baby, a move, a diagnosis — the 48-hour sequence and the 30-day window.

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Household

August 21, 2026 · 6 min read

Communicating Benefits to Spouses and Dependents

Dependents drive claims. Work email does not reach the person making the appointment.

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Open Enrollment

August 19, 2026 · 8 min read

The Open Enrollment Communication Checklist for HR Teams

Forty-plus items across reach, content, channels, and measurement — nothing missed.

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Financial Wellness

August 16, 2026 · 6 min read

Financial Wellness Communication That Employees Actually Use

Name the money problem, put privacy first, and optimize for a funded action — not a portal click.

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Language

August 15, 2026 · 6 min read

Spanish and Multilingual Benefits Communication: A Practical Guide

Translate the decisions, put them on SMS and an open page, and staff the phone in the same language.

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Open Enrollment

August 12, 2026 · 10 min read

Open Enrollment Communication Timeline: A Week-by-Week Plan

Exactly what to send and when, from eight weeks out through the week after close.

Caregiving

August 10, 2026 · 5 min read

Caregiving Benefits Communication: Help Employees Find Help

Speak to Tuesday morning logistics, not a caregiver identity people will not claim at work.

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Mental Health

August 8, 2026 · 5 min read

Mental Health Benefits Communication That Gets People to a First Appointment

Answer cost, privacy, and wait time in the first lines — then give two doors, not a poster.

Compliance

August 6, 2026 · 5 min read

Benefits Communication Compliance: SPD, SBC, and Notices

Prove delivery to people without email, and keep a decision guide next to the legal document.

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Measurement

August 4, 2026 · 5 min read

Benefits Communication Survey Questions That Diagnose the Real Gap

Stop asking satisfaction. Ask reach, cost understanding, household access, and trust.

HR ROI

August 2, 2026 · 5 min read

Benefits Communication KPIs Leadership Will Actually Respect

Reach by segment, on-time action, and one honest dollar story — opens stay in the appendix.

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For Brokers

August 1, 2026 · 5 min read

Broker Finalist Presentations: Differentiate on Communication

Show the employee path and a CFO-ready number. Leave the eighth logo slide at the office.

For Brokers

May 27, 2026 · 5 min read

Benefits Communication for Brokers: Differentiate & Retain Clients

The white-label, year-round value play that turns annual renewals into everyday partnerships.

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Cost Control

May 6, 2026 · 6 min read

How to Reduce Healthcare Costs Through Employee Communication

The behavior-change levers — care navigation, prevention, engagement — that cut avoidable claims.

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Channels

April 8, 2026 · 6 min read

Text Message (SMS) Communication for Employees: An HR Guide

Why SMS is HR’s highest-engagement channel — plus compliance, consent, and best practices.

Total Rewards

March 25, 2026 · 6 min read

Total Rewards Communication: Show Employees What They’re Worth

Make the full value of pay and benefits impossible to miss — and boost retention.

HR ROI

March 11, 2026 · 6 min read

How to Measure the ROI of Benefits Communication

Turn opens and clicks into a dollars-and-risk story leadership respects.

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Engagement

February 25, 2026 · 6 min read

How to Increase Employee Benefits Engagement & Participation

Practical tactics to move people from aware to actually using their benefits.

Reach Equity

February 18, 2026 · 6 min read

How to Communicate Benefits to Deskless & Frontline Employees

Reach the 80% of workers who don’t sit at a desk — and their families.

Strategy

February 4, 2026 · 6 min read

Year-Round Benefits Communication: Why Once a Year Isn’t Enough

Open enrollment is one moment. Engagement is built across all twelve months.

Open Enrollment

January 28, 2026 · 5 min read

Open Enrollment Communication: Best Practices & Ideas

A proven timeline, channel mix, and messaging playbook to drive participation.

Strategy

January 14, 2026 · 7 min read

Employee Benefits Communication Strategy: A Step-by-Step Guide

The complete framework for a year-round strategy that drives utilization and ROI.

Communication

September 19, 2025 · 8 min read

Feeling Unheard: The Hidden Cost of Miscommunication at Work

When employees feel unheard, the cost shows up everywhere — engagement, trust, and outcomes.

Utilization

August 29, 2025 · 7 min read

Unlocking the Full Value of Your Benefits Through Employee Education

Even the best benefits program loses value if employees don’t understand it. How education closes that gap.

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Engagement

August 29, 2025 · 7 min read

Closing Communication Gaps to Build a Connected Workforce

How a clear, consistent flow of information turns disconnected employees into an engaged workforce.

Wellbeing

August 29, 2025 · 8 min read

Fighting Employee Burnout with Better Benefits Communication

For large organizations, burnout isn’t just a wellness issue — it’s a business risk. Better communication is a lever.

HR ROI

August 29, 2025 · 8 min read

Proving HR ROI to Leadership Through Strategic Benefits Communication

Why HR struggles to show ROI — and how measurable communication turns engagement into a number.

Talent

August 29, 2025 · 8 min read

How Better Benefits Communication Helps You Attract and Keep Top Talent

The talent war is real. Benefits can be a differentiator — but only if your people actually understand them.

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