Insights & strategies

Read the thinkingbehind the results.

Practical strategy on benefits communication, HR ROI, utilization, and engagement — the ideas that move plans from "we sent it" to "it changed behavior."

A diverse team of smiling professionals standing together in a modern officeFor Brokers
May 27, 2026 · 8 min read

Benefits Communication for Brokers: Differentiate & Retain Clients

The white-label, year-round value play that turns annual renewals into everyday partnerships.

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A happy, active family enjoying time outdoors togetherCost Control
May 6, 2026 · 8 min read

How to Reduce Healthcare Costs Through Employee Communication

The behavior-change levers — care navigation, prevention, engagement — that cut avoidable claims.

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An employee reading a message on their phoneChannels
April 8, 2026 · 7 min read

Text Message (SMS) Communication for Employees: An HR Guide

Why SMS is HR's highest-engagement channel — plus compliance, consent, and best practices.

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A confident professional in a modern workplaceTotal Rewards
March 25, 2026 · 7 min read

Total Rewards Communication: Show Employees What They're Worth

Make the full value of pay and benefits impossible to miss — and boost retention.

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Analytics dashboard showing engagement and ROI metricsHR ROI
March 11, 2026 · 8 min read

How to Measure the ROI of Benefits Communication

Turn opens and clicks into a dollars-and-risk story leadership respects.

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A diverse team celebrating together at workEngagement
February 25, 2026 · 7 min read

How to Increase Employee Benefits Engagement & Participation

Practical tactics to move people from aware to actually using their benefits.

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A frontline worker using technology on the jobReach Equity
February 18, 2026 · 7 min read

How to Communicate Benefits to Deskless & Frontline Employees

Reach the 80% of workers who don't sit at a desk — and their families.

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A professional planning a year-round communication calendar at their deskStrategy
February 4, 2026 · 7 min read

Year-Round Benefits Communication: Why Once a Year Isn't Enough

Open enrollment is one moment. Engagement is built across all twelve months.

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A family at home using phones and tablets together on the couchOpen Enrollment
January 28, 2026 · 8 min read

Open Enrollment Communication: Best Practices & Ideas

A proven timeline, channel mix, and messaging playbook to drive participation.

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HR professionals collaborating on a benefits communication strategyStrategy
January 14, 2026 · 9 min read

Employee Benefits Communication Strategy: A Step-by-Step Guide

The complete framework for a year-round strategy that drives utilization and ROI.

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Colleagues having a thoughtful conversation at workCommunication
September 19, 2025 · 6 min read

Feeling Unheard: The Hidden Cost of Miscommunication at Work

When employees feel unheard, the cost shows up everywhere — engagement, trust, and outcomes. Here's how to close the gap.

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Leadership team reviewing business results in a meetingHR ROI
August 29, 2025 · 7 min read

Proving HR ROI to Leadership Through Strategic Benefits Communication

Why HR struggles to show ROI — and how measurable communication turns engagement into a number leadership respects.

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A parent playing on the floor with their children at homeUtilization
August 29, 2025 · 6 min read

Unlocking the Full Value of Your Benefits Through Employee Education

Even the best benefits program loses value if employees don't understand it. How education closes that gap.

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A family relaxing together at home on the couchEngagement
August 29, 2025 · 6 min read

Closing Communication Gaps to Build a Connected Workforce

How a clear, consistent flow of information turns disconnected employees into an engaged workforce.

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A person practicing yoga for wellness and balanceWellbeing
August 29, 2025 · 6 min read

Fighting Employee Burnout with Better Benefits Communication

For large organizations, burnout isn't just a wellness issue — it's a business risk. Better communication is a lever.

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A diverse team of smiling professionals standing together in a modern officeTalent
August 29, 2025 · 6 min read

How Better Benefits Communication Helps You Attract and Keep Top Talent

The talent war is real. Benefits can be a differentiator — but only if your people actually understand them.

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