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Free HR guide · 2-page PDF

Don't wait forday one.

A CHRO-ready Open Enrollment communication brief. Four moves that keep the season from collapsing into a two-week scramble — and a checklist you can run this week.

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What's inside

Four tips. One metric for each.

Written for CHROs, VPs of HR, Total Rewards, and benefits teams who already know the window is coming and do not want another year of last-year elections.

  1. Start with the outcomes you want to influence. Pick the number leadership already watches — ER mix, utilization, HDHP/HSA enrollment — and write to that, not to “awareness.”
  2. Give employees time to prepare. Build the calendar backward from the window: awareness, educate, prepare, drive action, then reinforce year-round.
  3. Reach people where they are. One message, many channels. Email for detail. SMS for deadlines. Print and managers for the floor. A page a spouse can open.
  4. Write to the decision, not the plan document. What does this mean for me? What do I need to do? What will it cost? Where can I learn more?

86% of employees say they're confused by their benefits. 41% don't fully understand what they picked last year. The brief is how you stop repeating that.

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After you download

Use it this week

1. Name the metric

Write down the one number you will defend in next year's budget meeting. If you cannot name it, the rest of the brief will not help yet.

2. Count backward

Put the enrollment start date on a calendar and mark three weeks, two weeks, and one week before. That is the skeleton of the campaign.

3. Score the gaps

The last page of the PDF is a ten-question readiness check. The 3-minute scorecard goes deeper if you want a number to take upstairs.

See it in action.

One clear, branded, measurable system — schedule a demo or take the 3-minute scorecard.

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